Free Trade Agency

 

2015
Participatory installation
Performer Julia Trofimova
Dimensions variables
Intervention in Itakeskus shopping center, Helsinki, Finland

F.T.A (Free Trade Agency) appropriates Free Trade Agreement, which is an economical trade policy between the development and underdevelopment countries for exchanging and producingbetter profits. This economic policy with slogans: ‘Set For Life’, ‘Rush’, ‘More’, ‘Free’ is a similar illusion from the lottery mar- keting, which promotes the myth of capitalism. In this context, Free Trade Art transforms exchanging structure of Free Trade Agreement and lottery marketing form by trading participant’s labor and a painting. Participants draw a lottery paper as labor in Itakeskus shopping mall and give it to the performer. The markedlottery is transformed to a minimalistic painting. It questions if the minimalism art is a similar success myth from lottery in capitalism?